By Ian Jobling • 9/5/08
After running The Inverted World for more than a year and a half, I have decided to move on to a new website. In part, this change stems from my long-standing desire to promote activism on issues of concern to pro-whites. Activist organizations do not normally have puzzling, symbolic names like The Inverted World, but titles that clearly announce their areas of interest. Additionally, a more straightforward title will communicate my message more effectively to newcomers. Finally, the inverted world is a pessimistic metaphor that casts a gloomy shadow over my writings and encourages me to adopt a tragic tone. I want to free my mind from the bitterness of this symbol.
A new website will also give me a chance to incorporate improved techniques of web publication into my design. Even when I designed it in 2006, The Inverted World was technically behind the times. I have since become aware of many tools and tricks that will make it easier to communicate my message and will expose it to a larger audience. Time-saving publication techniques will probably enable me to offer daily links to news and commentary, just as the website used to.
Most importantly, the new website will be based on a developed understanding of what I think and what I want. When I started The Inverted World, I had only a vague idea of where I would eventually take the site. Since then, I have groped from topic to topic in search of a satisfactory framework for my ideas. With Principles of the Pro-White Movement, I finally succeeded in presenting the totality of my intellectual and political vision. Consequently, when I design the new site, I will be able to present my agenda much more clearly.
I am planning on calling the new website White America, and it will offer commentary and activism along the lines laid out in the Principles article. Prominent topics of commentary will racial differences, the nature of Western culture, leukophobia, the negative effects of diversity, and diversity snobbery. The Principles article will be updated annually to reflect revisions to the pro-white project.
White America will continue to offer action alerts on issues of concern to pro-whites (see here for my previous alerts). I will offer, or will consider offering, e-mail campaigns on the following:
E-mail campaigns, while essential, will probably not be sufficient raise the profile of our cause. Pro-whites need to organize some highly visible event, such as a march or demonstration, in the near future to let the world know that we are here. I am keenly interested in organizing such an event, though I would require help from others. (Contact me here if you are interested.)
Now a few words about the tone and approach of the new website. As I argued in The Rise of Racial Conservatism, both race realism and pro-white sentiment have been declining among American whites for decades, and there is no sign that the trend is reversing. Indeed, it looks as though pro-whiteness may dwindle away into oblivion soon, as virtually all young white people are race deniers. While it is also true that leftist views of race are also in decline, and what I call “racial conservatism” is coming to dominate, these facts bode ill for our movement.
How do we arrest and reverse this decline? How do we get people to face up to painful, but vital truths about racial difference and the effects of diversity on our society?
The only way is to present our case in a way that appeals to the moderate majority of white Americans, rather than the small pro-white community that currently reads websites like this one. I’m glad I have readers who have frequented sites and publications like American Renaissance and VDARE for years, but the new website will not be aimed at you.
Rather, I am going to spend a lot of time researching how the moderate majority perceives racial issues and learning to speak to them in their own language. Of course, this project requires focusing on problems like affirmative action and illegal immigration that are already prominent in the public sphere. Moreover, I must discover and incorporate into my writing the terms that moderates use to talk and think about race and racial conflict. Up until now, I have eschewed phrases like “reverse racism” and “political correctness” because I found them nebulous and inexact. However, since these are two of the terms that moderates use to describe what I call “leukophobia,” I will have to begin using them too.
Speaking to moderates not only involves using their language, but appealing to American values. Indeed, integrating the pro-white viewpoint with American values is essential to our whole project. After all, why would you be pro-white in the first place if not to preserve the traditional values of American society against corrosive effects of diversity?
I have already begun this work of integration by devoting a number of articles to Western values, such as preference for the rule of law, individualism, pluralism, tolerance, self-criticism, and the taste for objective truth. Contemporary American values are a local variant of Western culture; it will probably be necessary to explore their distinctive nature in the future.
I think that one of the major reasons that the pro-white cause has failed to prosper is that it has never reconciled itself to American, or even broader Western, values. The reason that most American white people refuse to give us a hearing is that the very idea of favoring one’s own race clashes with the values of tolerance and pluralism that are fundamental to the American character. Unless such contradictions are identified, addressed, and overcome, we will continue to be ignored and despised. Hence we have to tackle the tricky task of reconciling pro-white racial advocacy with values like tolerance, rather than treating the word as though it were an obscenity, the way the commenters on American Renaissance do. I don’t think any pro-white writer has ever attempted to tackle such difficulties, but that has to change.
I don’t know when I’ll finish setting up the new website. As there is considerable work involved, it will take me at least several months. Although it may be necessary to go completely offline at some point, I will continue to operate White America normally for the foreseeable future.
Whether or not you approve of the specifics of my plan, I hope all of this website’s regular readers will agree that a new approach to the pro-white project is desperately needed. None of my ideas for White America are set in stone—I would even consider changing the title—, so I will look forward to your comments.