From “The Inverted World” to “White America”

By Ian Jobling •  9/5/08
White America
Perhaps this should go in
the logo for the new site.

After running The Inverted World for more than a year and a half, I have decided to move on to a new website. In part, this change stems from my long-standing desire to promote activism on issues of concern to pro-whites. Activist organizations do not normally have puzzling, symbolic names like The Inverted World, but titles that clearly announce their areas of interest. Additionally, a more straightforward title will communicate my message more effectively to newcomers. Finally, the inverted world is a pessimistic metaphor that casts a gloomy shadow over my writings and encourages me to adopt a tragic tone. I want to free my mind from the bitterness of this symbol.

A new website will also give me a chance to incorporate improved techniques of web publication into my design. Even when I designed it in 2006, The Inverted World was technically behind the times. I have since become aware of many tools and tricks that will make it easier to communicate my message and will expose it to a larger audience. Time-saving publication techniques will probably enable me to offer daily links to news and commentary, just as the website used to.

Most importantly, the new website will be based on a developed understanding of what I think and what I want. When I started The Inverted World, I had only a vague idea of where I would eventually take the site. Since then, I have groped from topic to topic in search of a satisfactory framework for my ideas. With Principles of the Pro-White Movement, I finally succeeded in presenting the totality of my intellectual and political vision. Consequently, when I design the new site, I will be able to present my agenda much more clearly.

I am planning on calling the new website White America, and it will offer commentary and activism along the lines laid out in the Principles article. Prominent topics of commentary will racial differences, the nature of Western culture, leukophobia, the negative effects of diversity, and diversity snobbery. The Principles article will be updated annually to reflect revisions to the pro-white project.

White America will continue to offer action alerts on issues of concern to pro-whites (see here for my previous alerts). I will offer, or will consider offering, e-mail campaigns on the following:

E-mail campaigns, while essential, will probably not be sufficient raise the profile of our cause. Pro-whites need to organize some highly visible event, such as a march or demonstration, in the near future to let the world know that we are here. I am keenly interested in organizing such an event, though I would require help from others. (Contact me here if you are interested.)

Now a few words about the tone and approach of the new website. As I argued in The Rise of Racial Conservatism, both race realism and pro-white sentiment have been declining among American whites for decades, and there is no sign that the trend is reversing. Indeed, it looks as though pro-whiteness may dwindle away into oblivion soon, as virtually all young white people are race deniers. While it is also true that leftist views of race are also in decline, and what I call “racial conservatism” is coming to dominate, these facts bode ill for our movement.

How do we arrest and reverse this decline? How do we get people to face up to painful, but vital truths about racial difference and the effects of diversity on our society?

The only way is to present our case in a way that appeals to the moderate majority of white Americans, rather than the small pro-white community that currently reads websites like this one. I’m glad I have readers who have frequented sites and publications like American Renaissance and VDARE for years, but the new website will not be aimed at you.

Rather, I am going to spend a lot of time researching how the moderate majority perceives racial issues and learning to speak to them in their own language. Of course, this project requires focusing on problems like affirmative action and illegal immigration that are already prominent in the public sphere. Moreover, I must discover and incorporate into my writing the terms that moderates use to talk and think about race and racial conflict. Up until now, I have eschewed phrases like “reverse racism” and “political correctness” because I found them nebulous and inexact. However, since these are two of the terms that moderates use to describe what I call “leukophobia,” I will have to begin using them too.

Speaking to moderates not only involves using their language, but appealing to American values. Indeed, integrating the pro-white viewpoint with American values is essential to our whole project. After all, why would you be pro-white in the first place if not to preserve the traditional values of American society against corrosive effects of diversity?

I have already begun this work of integration by devoting a number of articles to Western values, such as preference for the rule of law, individualism, pluralism, tolerance, self-criticism, and the taste for objective truth. Contemporary American values are a local variant of Western culture; it will probably be necessary to explore their distinctive nature in the future.

I think that one of the major reasons that the pro-white cause has failed to prosper is that it has never reconciled itself to American, or even broader Western, values. The reason that most American white people refuse to give us a hearing is that the very idea of favoring one’s own race clashes with the values of tolerance and pluralism that are fundamental to the American character. Unless such contradictions are identified, addressed, and overcome, we will continue to be ignored and despised. Hence we have to tackle the tricky task of reconciling pro-white racial advocacy with values like tolerance, rather than treating the word as though it were an obscenity, the way the commenters on American Renaissance do. I don’t think any pro-white writer has ever attempted to tackle such difficulties, but that has to change.

I don’t know when I’ll finish setting up the new website. As there is considerable work involved, it will take me at least several months. Although it may be necessary to go completely offline at some point, I will continue to operate White America normally for the foreseeable future.

Whether or not you approve of the specifics of my plan, I hope all of this website’s regular readers will agree that a new approach to the pro-white project is desperately needed. None of my ideas for White America are set in stone—I would even consider changing the title—, so I will look forward to your comments.


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Comments

Your approach has the most promise of yielding useful gain. I see more value in reaching a million people with a nuanced, even watered-down, message than reaching fifty people with the unadulterated version. I will support you in any way that I can.

By Jewish Race Realiston 9/5/08 at 6:22 pm

“Prominent topics of commentary will racial differences, the nature of Western culture, leukophobia, the negative effects of diversity, and diversity snobbery. The Principles article will be updated annually to reflect revisions to the pro-white project.”

Dr. Jobling, love your idea. I have one concern (like I should be commenting to someone who has so passionately and successfully defended our people). Although I have no problem with anyone pointing out the many inherent differences between the races, I believe far too many whites are ignorant of the facts and the truth and they simply shut down when anything even slightly perceived as negative comes their way. Perhaps you should focus more on all of our unique and unmatched assets & accomplishments along with the many overwhelming challenges we face in today’s hostile environment. The information on what other races don’t possess and are incapable of achieving can be provided in the background in a least offensive format. We need to restore pride in our people. We need to get rid of the misconceptions and falsehoods. I would prefer to see the title “European America” because, after all, Europe is our foundation. Also, the white part will frighten naive people away. Sad but all too true!

By Miss Scarletton 9/5/08 at 7:19 pm

Good luck with the new website Ian.

I like solving puzzles and figuring things out analytically. Whites losing the will to survive as a race has always struck me as a strange problem. That something, that comes so naturally to other races, has been lost in us. It was there until the 60s and then it was gone. I see it as a door, that if only the key could be found, we could find the right approach and walk through.

Well, I have not found the key but my thoughts have been wandering in a different area. It was while watching the anti-white male commercials on another site.

Ian, what effect does radical feminism and the demasculation of the White male have on race realism and the decline of pro-white sentiment?

I don’t know that I have ever seen this issue discussed as pertaining to, or even causing our decline. Could this be the cause of our weakened racial immune system?

By William Hopeon 9/5/08 at 9:35 pm

Ian:

My old friend JRR and Miss Scarlett are on the mark with their suggestions to call the new site “European America” and to initially go “soft and subtle” in order to reach a broader audience. I suggest we even use the language and tactics of our adversaries. Before dwelling on racial differences our first step must be to restore pride to our European people, and put an end to its demonization by the cultural Marxists. We need to advocate “affirmative action” for European-Americans and list our innumerable accomplishments and thereby convince our own kinsmen that the European race is worth saving, and its survival will ensure “global diversity.” We can even demonstrate our “inclusion” by counting among our stock the full Indo-European family - to include Jews, who have been part of western culture for 2500 years.

Whatever course we chart, you can count on me to be one of the very first pairs of boots on the ground. Furthermore, I have already compiled a briefing demonstrating some of the anti-white PC lies students can expect to encounter at college, which may be of interest to our members. I also offer my home in Stafford County as a potential meeting site serving both northern and central Virginia. Let’s roll!

Concerned

By on 9/5/08 at 9:59 pm

Implicit in the term ‘European-American’ is the idea that there is no distinctively ‘American’ ethnic group. It suggests that ‘Europeans’ (whites) and ‘Americans’ may be regarded as separate, that you don’t have to be European to be an American, that therefore America can exist without Europeans. The term is redundant otherwise.

I think the best label was popularised by Wilmot Robertson. In all of his writings, Mr Robertson never referred to our people as ‘whites’ or ‘European-Americans’, but always as the Majority. It is simple, effective, and powerful. There are many racial minorities in America, but there is only one Majority. We stand for Majority rights and the rule of the Majority.

On a final note, I would avoid the use of a hyphen in the new URL. ‘White America dot com’ rolls off the tongue much more naturally than ‘white hyphen America dot com’ or ‘European hyphen America dot com’. I would also avoid the use of camelcase contractions like ‘AmRen’. The new URL will most likely be communicated to people through the spoken word as well as the written, so choose something that sounds natural.

By Jewish Race Realiston 9/6/08 at 5:23 am

I just found your web site a couple days ago. I agree 100% that much of modern White Nationalism is infected with an agressive anti-Jewish sentiment which alienates a lot of supporters and undermines the credibility of the movement as a whole.

How can anyone expect to be taken seriously if they claim the Israelis were behind the 9/11 attacks?

Anyway, it looks to me like whites are kinda like an endangered species. It seems that whites are slowly but steadily being outbreeded and supplanted by other groups.

This is troubling for a lot of reasons. Perhaps most importantly is the loss of creativity and innovation which would seem to be the exclusive province of white people. In my experience, perhaps 1 in 10,000 people is truly creative and innovative. However, virtually all of these creative people are white.

Without white people, it seems unlikely that mankind will reach the stars and more likely that humankind will revert to our brutish past.

Unfortunately, I don’t see a lot of hope in political movements. The fact is that what you describe — sugarcoated race realism — is basically the Republican Party. While moderately effective, it seems only to be slowing our rush to disaster.

I think that ultimately, your political movement will be unsuccessful because it goes against human nature. Exhorting whites to stop being competitively altruistic is like exhorting certain other groups to stop their own anti-social behaviors. Ain’t gonna happen.

Instead, I think the solution is to play to our strong suit. i.e. to develop new technologies. For example, if would could develop effective space travel, then maybe we could start colonizing other worlds and leave behind the madness of the Earth.

By coasteron 9/6/08 at 8:19 am

Dr Jobling, Your blog has been most helpful to me over the past year or so, and I thank you for it. No doubt your new website will have the quality you have provided with The Inverted World, and more. You have the understanding of what a successful, continuing civilization requires and the communicative skills necessary to pass along the story of those requirements. You, more than most, know that “our tribe” doesn’t care very much for itself. At every level we are taught to be ashamed of everything about us, and that there is nothing we can ever do to overcome our sordid past. Moreover, our inherent evil blocks any hope for a future. I believe many of us are sick of these hateful lies, and ready for a fierce and effective response. A successful people must believe in themselves and something more than themselves. They must believe in who they have been, who they are, and who they plan to be. Others must not be allowed to define this for us. We have to believe that we have goodness within us and the ability to improve, overcome our failures, celebrate our successes, and much more.

Best wishes.

By Thalpyon 9/6/08 at 10:51 am

Ian, I think you should also provide a very well designed web forum that allows an intelligent discussion, not only of race, but conservative issues in general.

The reason I suggest you provide a well designed webforum for conservative and race realist political discussion is because we NEED a place where ordinary whites who have trouble with multiracialism but are turned off by the whole Neo-Nazi thing can discuss their opinions with other people.

A web forum which rejects Nazi apologist rhetoric would be much more beneficial and reach more people than a small pro-white activist march.

Also, the website should allow a wide discussion of issues relevant to the preservation and advancement of Western civilization, such as culture, society, the arts, economics, social issues such as family, religion, because I think ONLY focusing on genetics and bell curve science like Amren does only gives one angle of the greatness of white civilization.

GENETICS IS NOT ENOUGH!

We need a place where can discuss SOCIETY as well as the Bell Curve.

I know that running a webforum is time consuming, but right now there is no place where white society, not just genetics, can be discussed.

Perhaps you could put a poll and ask people whether your readers want a forum at your new website?

By Opinionatedon 9/6/08 at 11:47 am

“The only way is to present our case in a way that appeals to the moderate majority of white Americans, rather than the small pro-white community that currently reads websites like this one.”

Actually, there are some early signs Human Biodiversity is moving beyond the Amren-VDare universe and going a little bit mainstream on the internet.

There are sites like Halfsigma, Audacious Epigone and Roissy’s where you can actually talk about Human Biodiversity and race realism without attracting too many Nazi revisionist types.

By Opinionatedon 9/6/08 at 2:40 pm

Yes, Yes, Yes!!! It’s time we said the ‘w’ word W H I T E… I am so sick of the minorities brandishing their race around and all the organizations that back them up, that I want to stand up and tell the world I AM PROUD TO BE WHITE, AND PROUD TO BE PART OF THE PEOPLE WHO MADE THIS COUNTRY GREAT.

Looking forward to your website that, once and for all, tells the world that there is a white community in this country.

I note that McCain will no doubt sign the amnesty bill awaiting his signature, if he wins We must not forget the McCain-Kennedy Amnestsy Bill that lies lurking in the bills to be pushed now that one of its authors may be ‘president’.

So your new White website is TIMELY. The racial aspect may cause a lot of mayhem once they are given amnesty. So many of them are already arrogant and mouthy.

By on 9/6/08 at 5:31 pm

PLEASE send an email to members of THIS list when your new site is set up.

Will you be accepting submitted articles/essays?

Please keep up the good work, under ANY banner — Spike

By on 9/6/08 at 6:21 pm

I do consider articles and essays for publication on IW, and I will continue to do so on my new website. You can submit an article here. Naturally, I will post an announcement on this website when the new one is set up. To repeat, I will go on posting on this website for quite a while longer.

I’ll post some answers to the other comments tomorrow.

By on 9/6/08 at 8:07 pm

I agree with some earlier comments on downplaying the subject of racial differences. At the same time, this subject is essential in making various arguments about immigration and affirmative action, etc.

Ian, if you want to appeal to a broader audience I think you will have to drop any mention of bringing back racially segregated schools and neighborhoods, or even clubs and restaurants. The vast majority of whites would not want to be associated with this goal.

The main battles are to end immigration and to awaken white racial consciousness. These are the only battles that count right now, in my opinion.

By Hal Kon 9/6/08 at 9:17 pm

I agree with the idea of including a web forum devoid of nazi-revisionists. I would add that their most important activist function is not for posting (because after all we are preaching to the choir) but because it can serve as a tool for social networking, away from the prying eyes of those individuals who attempt to disrupt such realist movements by exposure and intimidation. (long before such realists are willing to put their heads above the parapet).

For instance lets say activist A and B share numerous posts on the webforum, they then exchange numerous private posts between each other and discover they live not far from each other. So they agree to meet up at a local bar to get to know each other. They continue to do so over a process of several months inviting other local realists in their area for unofficial and unpublicised meetups and overtime enough numbers build up so that they can actually engage in activism in the forms that Mr Jobbling desires, marches and protests.

Mr Joblings comment about young people becoming less and less interested in racial realism, does not mean that there are not young people racially aware, indeed I suspect the numbers of who post and lurk on realist forums are younger than your racialist demographic suggests simply because they are most engaged with the technology of the internet.

Also Mr Jobling it would be important to actually give some guidance about how to get started in web publishing. I and I supspect many other patrons of your site would like to give it a try but am unsure where to start.

By Simon Loteon 9/7/08 at 11:30 am

A suggestion about terminology: If possible, I’d like to see “centrist” substituted for “moderate.” If we say we’re appealing to “moderates,” we’re implicitly labeling both race-realists and leukophobes IMmoderate. “Moderate” is generally a compliment; most people would happily accept the label. What is needed is a value-free term. A “centrist” is one who occupies a location between two ends of a continuum, and so the label would neither antagonize nor compliment the targets of our message.

By on 9/7/08 at 12:38 pm

>I agree with some earlier comments on downplaying the subject of racial differences. At the same time, this subject is essential in making various arguments about immigration and affirmative action, etc. ( — Hal K.)

This site’s raison d’être is to promote rational, humane, fair-to-all-sides ways of accommodating the reality of certain racial facts such as inborn differences in intelligence, looks, and behavior between races. If this site avoids complete racial frankness in that regard it loses its raison d’être and might as well pack it in. Therefore I don’t see how Miss Scarlett’s comment makes sense. As for Hal K’s, you can “downplay the subject of racial differences” just so far before you also lose the site’s reason for existing.

>Ian, if you want to appeal to a broader audience I think you will have to drop any mention of bringing back racially segregated schools and neighborhoods, or even clubs and restaurants. The vast majority of whites would not want to be associated with this goal. ( — Hal K.)

It’s not a question of bringing them back, but of getting government out of the way of their re-forming spontaneously.

The vast majority of whites will and do segregate themselves without necessarily admitting that’s what they’re doing. Government does all it can to forbid, thwart, outlaw that.

What’s needed is not so much legal segregation as they had in the South (though the need for that may come as white percentages drop further), what’s needed is the rescinding all laws by which government seeks to prevent voluntary de facto segregation by whites: all laws and directives mandating affirmative action, all laws and directives infringing on the right of free association in hiring, promoting, stipulating whom you are willing to rent or sell real estate to, whom your club is willing to accept as members, your university is willing to accept as students, and so on.

Those whites who “would not want to be associated with this goal,” as Hal phrases it, are hypocrites, in the sense that they pursue exactly this goal privately, when they decide where to purchase a home, what school to send their kids to, and so forth. They just won’t admit this is the goal they’re pursuing.

By Fred Scroobyon 9/7/08 at 1:41 pm

Fred,

My reason for visiting a site like this is that I am concerned about what is happening to white people in this country and throughout the world. I think racial differences are just one aspect of what Ian is talking about here.

It is true that whites seek each other out. What makes them hypocrites is that they refuse to admit that this is what they are doing. This relates to many issues that affect their interests. Legalization of segregation (or its milder version, free association) is just one of them, and I think that it is a bridge too far. There are plenty of other issues that affect whites. It is the culture that has to be changed.

People belonging to immigrant ethnic groups seek each other out and admit that this is what they are doing. They do not try to change the laws to allow segregation. Whites should try to follow their example first.

By Hal Kon 9/7/08 at 3:14 pm

Forgive me, Hal: if you do not manage to secure a right of free association for whites you will not be able to rectify any of what’s wrong today, since the other side will perpetually subordinate everything to “anti-discrimination” laws, and your attempts to ameliorate our situation will get nowhere. The reason whites are in perpetual “white flight” (for which a better term is “ethnic cleansing of whites” — thanks to Bo Sears of ResistingDefamation.org for that) is they’re not allowed to stake out ground to be reserved for whites only, or for 90% whites only, or for 50% whites only, or for one white only. It’s all forbidden under this or that variety of anti-discrimination law. For the position of whites to improve, anti-discrimination laws have to be subordinated to a right of free association for whites (and for everyone else of course: everyone would enjoy the same right of free association). Acknowledgement of such a right by government would not the same as imposing mandatory segregation, but a degree of de facto segregation would indeed ensue.

By Fred Scroobyon 9/7/08 at 8:13 pm

I rejoice at the idea of a site called White America. With due respect to Miss Scarlett, in terms of language, it has more force and conviction than European America. The four syllables of European seem to lessen the punch. White America stands tall and bold, ready to take on all comers. The word White also announces its racial intent from the outset, which I like. IW is one of the few sites that is primarily racial and not insane. There are a constellation of sites that promote the interests of whites (e.g. NumbersUSA), but only indirectly; and they would disavow, with much protestation, such motives. Then there are the sites that include race, but that are heavy on cultural topics or social conservatism. This site fills a much needed niche; explicitly racial, but not strongly associated with a particular cultural commitment (like Protestant Christianity, for instance).

By on 9/7/08 at 8:54 pm

There’s lots to answer in these comments. First, thanks for the many encouraging words about this site and the future one. Your support means a lot to me.

First, the question of what we should call ourselves—white, European-American, or the Majority. I’m going to have to agree with Helen on this one: “It’s time we said the ‘w’ word W H I T E!” The other two terms are obvious circumlocutions designed to avoid an awkward, creepy, “red flag” word. But the fact is that it’s an outrage that the term “white” is awkward and creepy. The negative reaction that people have to the term white is a telling symptom of the leukophobia that I am trying to expose and discredit. For me to use any term other than “white” would already be surrendering to my enemies. European-American is also a clear product of the deadly regime of political correctness, which demands that we distort our language to show how eager we are not to offend anybody. I reject the term utterly.

Second, the question of whether racial differences should be downplayed or even ignored on the new site. As Fred Scrooby says, my whole project becomes incoherent if I ignore racial differences. After all, it’s key to my whole case that non-whites are unlikely to assimilate into American society, and racial differences are the rationale for that position. That said, it may be a good idea to make the less controversial components of the pro-white position more salient in my presentation of it and not to dwell excessively on racial differences. I’ll have to see.

Third, the question of whether I should omit segregation from the principles of the movement, as Hal K suggests. There is a very strong case for doing this, as restoring segregation is not a realistic political goal and alienates moderates (or centrists). There are, nevertheless, some good reasons for addressing this issue. Attacking restrictions on freedom of association shows how weak even the most uncontroversial and universally lauded accomplishments of the civil rights movement are. Thus the issue of segregation can be used to strike at the root of the contemporary conception of civil rights. But I may take Hal K’s advice.

Fourth, I’m fine with a forum, if you all think you’ll use it—nothing more embarrassing than a deserted forum. In fact, I might want to substitute the forum for reader comments. While I’m going to try to appeal to centrists, many commenters do not have the same agenda. Thus, as much as I enjoy readers’ comments, they may serve to turn off some newcomers. What do you all think?

Coaster, the Republican party refused to breathe a word of protest against the massive illegal invasion of America at its convention. Trust me, White America will be very, very different from the Republican party. And your idea about space colonies is just taking white flight too far. I’d suggest rather that we send John McCain, along with the rest of the Republican leadership, to a space colony.

The new website is not going to be significantly watered down. Rather, I just want to start translating the pro-white position into terms that are more familiar to Americans. But that doesn’t necessarily mean changing the message in any significant respect.

As far as domain names go, JRR, you don’t think I actually chose to put the hyphen in inverted-world.com, do you? The unhyphenated domain name was taken, as so many domain names are. Companies buy them up for their own purposes, among which is the expectation that they’ll be able to resell them for a higher price. I inquired about buying invertedworld.com from its owner, but I got no response.

So, guess what the domain name whiteamerica.com costs? $8,900! Anyone out there willing to fork over the cash so that I can buy it? If such a hero of his people exists, click here. If not, I’m going to have to go with something like “whiteamericaonline.com” or some bulky, awkward substitute like that, or just think of a new name.

Aileen, your point about centrist vs. moderate is well taken.

By on 9/7/08 at 9:03 pm

I wish you luck with going mainstream but it’s been tried many times and it is easier said than done. Your articles against affirmative action would probably resonate with a somewhat mainstream audience, and another option is to focus on anthropology style topics that appear to be unbiased but nevertheless by their very definition prove that human variation exists. I’m sure there are plans, but it’s always easier to plan than to succeed. Make sure it isn’t just burnout. It may be useful to keep an archive of inverted world running if you don’t plan on implementing the old data into the new website. If you just let it go permanently and indiscriminately to waste, you’ll probably eventually regret it.

The reason that most American white people refuse to give us a hearing is that the very idea of favoring one’s own race clashes with the values of tolerance and pluralism that are fundamental to the American character.

I have been saying this for a while, but my opinion is that the world can afford a “liberal” America if it wasn’t for the imperialism associated with the liberalism. The real problem is that America spreads its liberalism around the world. America “Punishes” people for rejecting liberalism, both inside and outside of American jurisdiction. It’s both the domestic and the foreign policy.

By on 9/8/08 at 10:20 am

The reason that most American white people refuse to give us a hearing is that the very idea of favoring one’s own race clashes with the values of tolerance and pluralism that are fundamental to the American character.

Yet every race in America besides Whites practice this.

Every racial group in America uses race to form groups and to better their situation. I have posted this experiment before. Just google Black, Hispanic or Asian along with “Organizations,Homeowners,Clubs, and watch the links pile up.

Do the same for Whites and you quickly discover that we are not represented.

LOL. I googled White clubs and one of the top links was to buy a golf shirt with white and black clubs on it!

That only Whites cannot form our own groups for fear of losing our jobs, or facing government intervention is patently unfair and the case should be made before a mainstream audience.

By William Hopeon 9/8/08 at 3:17 pm

Might I suggest that you register the domain name whiteamerica.us? It has a certain cachet to it, and is available for $10.

By BEon 9/8/08 at 3:19 pm
Yet every race in America besides Whites practice this.

Groups like the Black Panthers which are hardcore black separatists are just as hated by liberal America.

By on 9/8/08 at 6:15 pm

Dr. Jobling, in response to your column and resulting posts here:

First, good luck, and my sincere thanks for all you’ve done, are doing, and plan to do for me and my—our—”very extended family”.

To get to specific issues, I have a hunch—based on the many years of my adult life as, in fact, one of your target audience—on how you might flavor your new campaign. I got it from your previous collaborator, Jared Taylor, in an old column which seems to correspond to your ‘principles of the pro-white movement’ piece.

He, like you, was expressing some basic beliefs on what he wanted to say and why. What stuck out to me most of all was his use of one word, in describing what our daily lives and worlds become when society becomes “diverse”. The word was disagreeable.

Not “deadly”, “lethal”, “toxic”, or any other of dozens of accurate words that nonetheless tend to alienate the still-brainwashed “majority” of people who look and live like me.

No, just disagreeable, in the sense of all the crassness, coarseness, foul language, poor customer service, and general bad manners [thumping “music” from tinted-window SUV’s in your neighborhood, anyone?] that “decent people” find themselves accepting every day, because they are conditioned to—things they would never tolerate in their own homes and families.

In short, I think a useful strategy would be to remind “decent” [compliant] whites how their daily routines have been corroded by “diversity”—and how much better it could be without “diversity”. [It pales of course beside the scandalous routine of non-white-on-white crime, but that always “happens to someone else”.]

The goal is the moment of awakening, the realization of “Why the hell do I have to put up with this [expletive deleted]? Who let these clowns into my life?”—and that’s not a rhetorical question.

In short: focus on the mundane—it’s plenty bad enough.

By Oops, the brainwashing wore off...on 9/8/08 at 6:53 pm

Ian,

I deeply admire your determination and willingness to apply action to your convictions. Your education and reasoning skills serve this movement well. I am most inspired by your proclivity to develope an overall strategy, prioritize objectives and work out a plan and to adjust that plan as needed, just as you are doing now in starting a new website. I have followed your writing from AR, especially the article on “Competitive Altruism” and find it edifying. You are providing valuable creativity to this cause and I hope you will continue. I look forward to joining you in your efforts.

Rg 1Apollo

By 1Apolloon 9/8/08 at 7:21 pm

As for starting a forum, I will warn you that there are cyber thugs who take advantage of the weak moderation involved in a forum environment to divide the infrastructure into a battleground. People from other forums will conspire to troll your forum. You need to have a solid moderation policy, where you make people earn privileges based on their posting, and you restrict certain privileges for questionable members.

I could go into further detail but I do not want to derail the topic into a topic solely about forums. Just be prepared!

By on 9/9/08 at 11:11 am

One solution we have found is to name our group and web site after a single, but complicated, problem confronting the diverse white American peoples. We chose “Resisting Defamation” and we combat hate speech expressed against our demographic. Here is an example of the mid-June ad we ran in San Jose so you know what we do:

http://www.resistingdefamation.org/sub/metro.asp

There are plenty of other problems, but most pro-white American web sites degenerate into a strange brew that seeks to demonstrate the nature of all the problems confronting all the diverse white Americans and thus they collapse into a heap of disjointed and discontinuous issues.

Given your preference for campaigns to rectify specific problems, a better name and theme for your web site would be something like “White Americans Fight Back” or some such. You mention above an interest in continuing “action alerts” and offering “e-mail campaigns.” These can be very successful when done correctly…it took us about five years to work out the best approach for that.

Key to your web site success will be to reprint the best fight-back e-mails or links in your blog portion instead of just printing “thoughts” by keyboard jockeys….have senders forward blind copies and links to you for publication, not mere chatterings.

“White America” is a little more problematic because it can be interpreted as “America For Whites” or as “Whites In America” along with the huge array of issues attending either interpretation.

Staying intensely focused on the diverse white American peoples is a tough job but it is a worthwhile task. And the most controversial issue you will face will be when some white Americans defame and discriminate against other white Americans…something all too prevalent.

By on 9/9/08 at 12:44 pm

Dear Ian Jobling,

I think your idea is very good, although I am sure it will require a lot of effort to succeed. I am delighted that you are trying to find a practical method of reaching out to a larger audience.

Best wishes, Michael H. Hart

By on 9/9/08 at 5:23 pm

I am not sure that the change to a pro white website would be an improvement. (somebody always has to disagree)

Inverted World has taken positions that are pro traditional western civilization, and therefore the scope of work for Inverted World has been much larger than a straightforward defense of whiteness. While the whites as cancer myth and other blaming of whites is an important part of the decline of the west, it is not the entire picture. Our world has become inverted. What was once universaly derided is now aclaimed or at least tolerated. Bastardy is openly accepted, criminals are merely misunderstood, a pile of junk is considered art, slothfulness is confused for disability, etc. Our standards for civil behavior have not merely slipped, they have become inverted to the point that the worst among us are often praised and rewarded.

The decline of the west is a racial matter in the sense that affirmative action has caused a reduction of standards in many ways, but if affirmative action was outlawed tommorrow the west would still be in deep trouble. As long as the content of whatever this site is called remains the same it will still be a great site, but the appeal of the site may be narrowed to whites only and that would be a shame.

By Quandaryon 9/9/08 at 8:23 pm

“Quandary” doesn’t appear to see an actual threat to the survival of whites as a race. He can voice all the concern he wants about Euro cultural accomplishments, after the Euro race fades away there’ll be no more Euro culture: culture is produced by race. No two races can produce the same culture. No culture can survive the extinction of the race that produced it. Chinamen aren’t going to produce Euro culture or Euros Chinese. When the patient has been diagnosed with life-jeopardizing cancer, Quandary is most concerned about the patient’s backache, blood pressure, cholesterol level, or ingrown toenail.

By Fred Scroobyon 9/9/08 at 9:54 pm

If everyone who agrees with you is willing to participate (contribute) in the purchase of “whiteamerica.com” then maybe it is doable. If 100 people are willing to contribute it is $89 each or if 500 people are willing it is less than $20 each. Is the person/company that current owns it holding out for a higher bidder? I doubt one will come along anytime soon. Perhaps we also attempt to get that overinflated price down.

By Miss Scarletton 9/10/08 at 11:04 am

I think almost every white will agree with the basic theme of this article: http://www.amren.com/ar/1993/09/#cover

They don’t go any farther than mere “understanding,” however, because, I believe, too often they know or are related to a non-white/s they get along with well, and reason (consciously or not) that fully accepting the “racist” position means having to dislike those people, or simply dislike non-whites for failings that they can’t help. Thus, I believe an important task for pro-whites is to demonstrate one can be a “racist” without hating other races, or without “actively” hating them: without insulting them, harming them, or denying them a basic human dignity. (Think: “Nazis against hate!”) You’re onto something, Jobling, when you talk about incorporating “tolerance” into your discourse; “sensitivity” is another concept that far from being fatal to your cause would serve it well; demolition-jobs like Amren’s “Why is Africa Poor?” won’t cut it.

Another approach is an appeal to fairness, best done, I would counsel, from a “whites are people, too” perspective.

For example, in describing the wages of diversity, a point about cities like Brownesville essentially being lost to whites, and non-hispanics in general, could be made by accepting the “novelty” aspect of the diversity to America that it brings, but introducing a question of where a line should fairly be drawn in how much of what was once completely their country should be given away in the name of diversity?

Another example: White “evils” of bygone days need not be downplayed, rather they should be accepted but accompanied by a fair demand that they be compared to the good whites have done, at which point lists of white ingenuity can be produced.

This is tepid stuff, to be sure. But don’t underestimate its effect on mainstream whites — I’ve elicited forehead-smacking with the simple observation that blacks, hispanics, asians all obviously and openly prefer each others’ company but only whites are forced to pretend otherwise.

Another potential winner is to take pro-black positions. Blacks suffer from the new diversity almost as much as whites, since the newcomers are usually under no illusions about blacks’ “proper” place being at the bottom and are typically not too shy about demonstrating it — especially once they’ve experienced typical black hospitality. The point could be made about blacks suffering (rather than benefiting) from “existing assumptions about diversity” or something similarly hokey that tends to hook liberals. Despite what they profess about “diversity,” white liberals are usually most interested in (feel most guilty about) the black sort. This should be taken advantage of.

I understand that you’re a conservative, Jobling, and that you intend to aim at conservative-leaning moderates, but I think you might be needlessly limiting yourself. There’s no reason at all that racialism must attach itself to capitalism and low taxes. Many liberals attack the “right” because they despise big-box retail, foreign adventures and environmental destruction. These people, I believe, are much more likely to value communitariansim as much as racialists than nutty neo-cons. A diversity-destroys-trust approach may work wonders here. (Could be a good one to try on the “fact-based community,” but you have to keep the hate out of it.)

By on 9/10/08 at 3:03 pm

Miss Scarlett,

Whether I end up buying “whiteamerica.com” or not, I will always have expenses that donations will help me with. For example, I spend thousands of dollars a year on books that I require to write my articles. Moreover, I have all the usual expenses involved in keeping body and soul together, paying down a mortgage, and so forth. I’m not in immediate need of money for these things, but I’m currently spending a lot more than I take in, whittling down my net worth as time goes on. Improvements to the site will also require money. So if you want me to keep on running a website and see it improve, please donate.

By on 9/10/08 at 3:53 pm

Just a thought for the new site, whenever it comes online: You should have an articulate essay (or maybe a comprehensive FAQ) that’s aimed at non-white readers. Perhaps separate ones (for blacks, for Hispanics, etc.) If the site grows in scope you will inevitably have non-white readers. Some curious, some furious, but they will arrive as popularity increases. A thoughtful explanation/message describing the site’s mission and whatever info. you might want to convey to this audience. This will serve as a “Before you harass me or my readers” edify yourself on this page. It may also serve as a buffer for unscrupulous media interlopers and “anti-racist” pinheads who will also congregate. In any case, good luck and keep up the excellent work.

By GeeOhBeeon 9/12/08 at 12:28 am

Native … Get that word in there. We are white native Americans and have been here for generations thus our claims are legitimate. More so than Asians and Hispanics who just got here

We built this country along European lines and Blacks contributed too

whitenativeamerica.com?

whitenative.com?

By Joeyon 9/14/08 at 10:26 pm

I think a pro-white Wiki would be better than a FAQ.

By Jewish Race Realiston 9/15/08 at 8:42 am

Dr. Jobling,

I’d be more than happy to donate despite being currently unemployed. Sometimes we all need to be reminded of what goes on behind the scenes regarding the expenses incurred and the sacrifices made. Maybe you can prod others to do likewise.

By Miss Scarletton 9/15/08 at 10:52 pm

I appreciate Miss Scarlett’s generosity. However, I am not in such desperate straits that I need contributions from people who are having trouble making ends meet. Please don’t send me any money if you are not certain you can spare it.

By on 9/15/08 at 10:55 pm

The recent political successes of the nationalist right in Europe is a consequence of popular anti-Muslim sentiment and the exploition thereof by the ‘far-right’. European nationalists have displayed good judgment in their decision to adopt a position of either stict neutrality on the Jewish quesiton, or an assimilationist and pro-Israel position, while aligning themselves with anti-Islamic mainstream forces whose interests overlap with their own. Antisemitism does not win elections.

Because the rise of the far-right in Europe is synchronised with the rise of Islamic terrorism, nationalists should recognise ‘Islamophobia’ as a condition of their success, rather than downplaying the significance of Islamic terrorism. While European nationalists are banning Mosques, American white nationalists are marginalising themselves by blaming the 9/11 terrorist attacks on a Jewish conspiracy and attending Holocaust denial conferences in Iran.

American white nationalists obviously have no desire to become a mainstream force. So they will be pushed aside by the enemies of the white race, while European nationalists will continue to gain momentum.

Inverted-World deserves praise for attempting to purge the pro-white movement of the Nazi-like elements which have long prevented it from gaining mainstream appeal, whilst maintaining an uncompromising stance on race and immigration.

By Observeron 9/17/08 at 10:09 am

I agree with Observer. A pack of immigrant barbarians serve themselves up to us on a silver platter, but American white nationalists are too stupid and short-sighted to piggy-back anti-Muslim fears for their own ends.

By The Libertineon 9/17/08 at 9:27 pm

Mr. Jobling, I recommend that you read “The White Goddess” by Robert Graves, if you have not done so. This classic book, first published in 1948, is an eye-opening entrance into Old Europe. It lifts a curtain into the Hearts and Minds of the everyday people who were much more than simply pagans. Although a Scholar and a Professor Graves never looks down his nose, so to speak, but allows the reader to appreciate the extraordinary genius and brillance of our ancestors. In fact, you can FEEL his genuine admiration for them!

I have said for a long time that white men and women need to understand the old Gods of Europe as being so much more than mythology. Robert Graves says, with great sadness, that when the “angry middle eastern Jehovah” was forced upon the Europeans it began to erode their souls and spirits, forcing them to deny the White Goddess as giver of life. He shares, with us, that a much higher regard for the feminine existed, at that time, amongst the populace, because they wisely respected and appreciated the mysterious nuances between the two sexes.

Graves described the White Goddess as “lovely, with a pale face, red lips, startlingly blue eyes and long red hair.” Yet, she could definitely be ‘tough as nails’ with a temperment to match her flaming tresses! This is a book that still causes heated discussions, passionate reviews, and surreal longings, unlike his other excellent works, such as I Claudius.

I hope this will give you, Mr Jobling, some ‘food for thought’, from another angle. I feel, as well, that you are headed in the right direction with your fine mind and divine dedication.

By on 10/26/08 at 5:57 pm

I wonder whether the proposed title is the best way forward? What about encouraging people to link to the existing site, or posting on other forums on relevant topics & linking back to this site?

I actually think the current title is great. It addresses the issue, and isn’t going to immediately scare off moderates.

By on 11/9/08 at 11:55 pm

Any idea when the new site will be up and running? I look forward to seeing it.

By Jewish Race Realiston 11/12/08 at 6:21 pm

That image would be a perfect logo for the new website.

By on 12/11/08 at 11:28 am

I am fine with a site named White America. I don’t think it by itself suggests strong negative vibes.

I think as part of the site in some part of the grand scheme of things that mainstream media tactics need to be created and carried out regularly. I think that an image that does not offend and create backlash from other whites needs to be put out there.

I know of other pro-white organizations that have a highly publicized violent past have traded that in for a non-violent highly political image. They are being taken serious too. Their past still accompanies their good deeds in the newspaper articles but with us we can skip that part. We should get our name and goals out there and use it to eventually create possible funding opportunities and sponsorships just like our enemies do.

All of this is easier said than done but we can lay the foundation and work towards our goals.

By Breakneckon 12/14/08 at 11:46 pm

Helen above is right, use the word white in the name. For the same reasons you said. You can’t get people to join your real cause if you are afraid to say it. Also the covert names invite the PC right to come in and try to take over and shout down those who are pro-white. Saying white in the name is needed to stop that and to bring in openly pro white people.

By Old Atlanticon 12/28/08 at 8:48 pm

I am afraid the title “White America” will turn off millions of…white Americans who agree with much of what you say but have also forged strong bonds with individuals from many ethnic and racial backgrounds, and who are realistic enough to realize that partition, apartheid for US blacks, and other extreme solutions are just nutty talk.

I am a US-American, but racially/ethnically/culturally, etc., I am emphatically EUROPEAN (I happen to live in Europe as well.)

I realize rightwing Americans hate Europe too, that is why the “White” movement is so fringeand the thought of a Paneuropean movement seems to odd.

But a provincial movement that is based on hating….pretty much everything but smalltown, ultrareactioanry America is a pitifully doomed enterprise…

Saner would be a Paneuropean identity that brought together a North Atlantic ethnic community with common goals, principles, strategies, and organizational structures.

Pride in European traditions and a heightened sense of their fragility, and of our minority status in a rapidly changing world are key. Minus the yahooisms!!

DESPERATELY NEEDED are fora/support groups for progressives/moderates who are waking up to the reality of racial difference, but are not in the least attracted to white supremacy, anti–semitism, climate change denial, hatred of Modern art etc., guns, neanderthal “barefoot and pregnant” anti-feminism, homophobia, medieval religiosity, etc.

Who do sincerely wish blacks, mullatos, members of all races well, but who want an end to mass immigration, quotas, race blackmail, and speech censorship.

Speaking as a lifelong (and still) liberal, I maintain that it is wrong for progressives to cede a monopoly on the science of race to genuine racists and to work to maintain a firewall between science and public domain, all the while isolating themselves from the black community because they are frightened and intimidated, frankly, by the agression and unthinking, superstitious mentality of MOST (but certainly not all!!) blacks, Mexicans, and Muslims, and by their astoundingly crude and bizarre ideological prejudices, and most of all by their open hostility toward whites and their boundless sense of entitlement.

We need an enlightened discourse on race that is free of right wing ideological baggage, and that denigrates no one group but is based on a healthy dose of realism and scepticism.

Given the very real dangers to the livelihoods and social statuses of individuals who explore these “dangerous ideas,” we need a “RACE DENIERS ANONYMOUS,” a safe space for people to discuss their fears openly and without risk of exposure.

Whites are totally exhausted with being blamed for the seemingly intractable problems of the black community in the US and elsewhere, and given the widening pathologies of black America, are tired of pretending to see a light at the end of the tunnel.

Race difference is indeed the great taboo in our culture, but under the sheer weight of reality, the taboo is starting to break down.

Impossible and oxymoronic as it sounds, liberal race realists need to develop a coherent progressive discourse about racial difference – and fast!!

This does not mean “making racism respectable,” it means giving the majority of whites/Europeans a coherent position that is both realistic AND respectful of all races.

By elitiston 1/19/09 at 9:37 am

elitist,

Thanks! We needed that. Oh, hold it! No, we didn’t, as we don’t hold any of the positions that you attribute to us and are more or less exactly what you claim we are not. In fact, you’re just a bore who comes round here every few months and starts hacking away at a straw man and lobbing groundless insults at us. Don’t you have anything better to do with your life?

By on 1/19/09 at 11:02 am

I recommend Takuan Seyio’s series of essays From Meccania to Atlantis, published at the Brussels Journal, to elitist and to everyone here. Especially essay #4, The Tribe, which answers the question “who we are”.

By on 1/19/09 at 2:06 pm

it doesn’t matter what you people say and how well you disguise your true attitudes. the underlying theme/premise of each and every one of your arguments is to promote/advance a racist agenda/philosophy of white superiority, something that was NEVER true, has had its day, has come and gone, and now good riddance to it.

Ian Jobling i envy you. you’ll be able to retire in opulence after you become rich off of the ingrained racism of those who eagerly consume your rhetoric.

By Gordonon 3/26/09 at 3:13 pm

Gordon,

Thank you for giving me a laugh. You think someone can get rich off of thumbing his nose at the pieties of the American elites? How would that work? I thought you got rich these days by getting chummy with the Vice President for Diversity at the corporation where you work.

I wonder when Satan is finally going to come through and pay me for selling my soul to him.

By on 3/26/09 at 6:05 pm

Well spoken, Dr. Jobling, as you said to “Gordon”:

“You think someone can get rich off of thumbing his nose at the pieties of the American elites? How would that work? I thought you got rich these days by getting chummy with the Vice President for Diversity at the corporation where you work.”

And Earth to “Gordon”: Every day, more and more people who look like Dr. Jobling—and me—realize that “racism” is nothing but name-calling that people like you substitute for discussion.

I can only hope you see I’m not “disguising” any “attitude” here. As for your “white superiority” thoughtcrime accusation: tell us what you mean and why anyone is wrong for holding that thought, if you can back it up. Step up, bro!

By oops, the brainwashing wore off...on 3/26/09 at 8:56 pm


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